Chipotle Mexican Grill yakaratidza kushambadzira kwayo kwekutanga kweSuper Bowl gore rino kuratidza maitiro ekurima evanopa. Kunyange hazvo zvikwata zvihombe zvanga zvichitamba gore rino, airtime yakatorwa nevatsva vakaita saChipotle. (Kutengeserana kwemasekondi makumi matatu panguva yemutambo wenhabvu kuchadzosera makambani kumashure angangoita 30 miriyoni emadhora gore rino, zvishoma pane 5.5's chiyero chinosvika 2020 miriyoni.)
Chipotle ndomumwe wevasingawanzo kukunda denda mukati meindasitiri yekudyira. Iyo burrito cheni yakaona kutengesa kwayo kwedhijitari kanopfuura katatu mumakota ayo maviri ekupedzisira, uye masheya ayo akakwira 72% mugore rapfuura, achikwidza kukosha kwayo kwemusika kumadhora 41.9 bhiriyoni.
Chipotle's ad ine chinangwa chekuti vatengi vadzoke kumaresitorendi avo nekutarisa pane yavo "chikafu nekuvimbika" vimbiso uye mabviro azvinoita. Mukutengeserana, mukomana anobvunza kana burrito inogona kuchinja nyika. Anofungidzira kuti zvingashandura sei zvinhu, kubva pakubudisa kabhoni shoma kusvika pakuita kuti varimi vafare.
Mukuburitswa nevatori venhau, Chipotle akati anotenda kuti denda rachinja vatengi kuenda ku "nharaunda yakatarisana nenharaunda," zvichiita kuti vawedzere kuziva nezvekwavanoshandisa uye sei madhora avo.
Kunobva: cnbc.com