Zvibereko nemiriwo chikafu chakanyanya, saka vamwe vanhu vangafunga kuti hapana chikonzero chekuisa mari mukushambadzira kweboka rezvigadzirwa. Muchokwadi, kuchine zvakawanda zvinogona kuitwa kuwedzera kushandiswa kwezvokudya zvine utano zvakatowedzera. Takataura naStephan Schilling, Musoro wePR & Communications kuDivimove: "Kutengeserana kwemichero nemiriwo yeGerman kunoda kubvisa kupenya kwekushambadzira."
Schilling akange atopa ruzivo rwemikana yekushambadzira kwemazuva ano muindasitiri yechikafu paGerman Fruit uye Vegetable Congress 2020 muDüsseldorf. Mharidzo iyi yakagamuchirwa nevateereri: “Chinangwa chaive chekumutsa vatambi muindasitiri iyi. Nekudaro, kusvika zvino vagadziri kunyanya, uye kusvika pamwero wakati vatengesi, vakashaya hushingi hwekutora danho rekutanga. Kazhinji, vanoita sarudzo vari kure zvakanyanya kubva kune zeitgeist uye zvizvarwa zvavanoda kusvika. Asi mikana uye mukana wekuchinja hazviperi. ”
Stephan Schilling panguva yemharidzo yake kuDOGK 2020.
Saka dambudziko nderei, chikamu chezvekudya pachacho chakanyanya kuchengetedza? “Kwete, uye kunewo mimwe mienzaniso yakanaka. Vatengesi vezvechikafu muGermany, pamusoro pemaketani makuru, vanga vachishanda vachiwedzera uye nekubudirira pamufananidzo wavo kwemakore akati wandei, uye havasi vashoma zvakare pakati pevanotanga kufamba pamapuratifomu matsva seTikTok. Kunze kwenyika, zvakare, kunyanya muUS kana nevavakidzani vedu vechiDutch, kune hushingi hwakawanda mukutaurirana kwedhijitari. Izvi zvinoshanda kuB2C pamwe neB2B.
Chokwadi ndechekuti kune chizvarwa chitsva chevatengi, uye zvingava zvakanaka kuita kuti kudyiwa kwemichero nemiriwo kuwedzere kunakidza: “Panofanira kuve nekushanduka kwemafungiro, kufunga zvishoma kubva pamaonero ego uye kuisa boka rinotarisirwa. nzvimbo yekukurukurirana. Izvi zvinosanganisirawo kubuda munzvimbo yekunyaradza uye kutaura mutauro wevatengi uye mapuratifomu matsva. Izvi zvinogonekawo mumafomati ekutengesa michero nemiriwo. Midhiya yemagariro yakanakira izvi, nekuti uchienzaniswa neyekare media, unogona kuyedza zvinhu zvakawanda nekudyara kwakaderera uyezve kugadzirisa mishandirapamwe kana paine kusahadzika. " Anokurudzira chikamu ichi kuti "chirege kunyara uye chingoita."
Chiyero cheichi chakapfuura chakaiswa na2020: "Vanhu vanobatikana zvakanyanya kupfuura nakare kose kumba nemisoro yakaita sehutano, kusimba, kubika uye kubheka - iyi ndiyo nzvimbo yakanaka yekupinda yedanho nechikamu cheGerman chemichero nemiriwo. ”
Kuti uwane mamwe mashoko,
Stephan Schilling
Divimove
M.: +49 162 249 249 5
T.: +49 30 568 380 61
E.: stephan.schilling@divimove.com
W .: https://www.divimove.com