Mwaka wekutanha sitirobheri munzvimbo inoyevedza yeSon La Province unounza kuwanda kwezviitiko nemikana yehupfumi kuvarimi veko. Goho regore rino rainyanya kufadza, nemitengo inotangira pa150 kusvika ku200 miriyoni Vietnamese dong pahekita, ichipa mari yakadzikama kune vanoda kurima. Kukohwa kunowanzobva muna Mbudzi kusvika Kubvumbi, zvichiratidza kupera kwemwedzi yekunyatsorimwa nekutarisira.
Mumadhorobha akadai seHanoi, kuwanda kweSơn La strawberries kuri kufashamira misika, inokwezva vatengi nemitengo yakasiyana siyana uye masaizi epasuru. Mastrawberries anotengeswa zvakanyanya kubva kune vatengesi vemumugwagwa kuenda kuzvitoro zvepamhepo, nemitengo inotangira pa25,000 kusvika 80,000 Vietnamese dong ye500-gram box. Saizi dzakasiyana-siyana uye nzira dzemitengo dzinosangana nemhando dzakasiyana dzezvinodiwa nevatengi, nemhando diki dzinowanzo kufarirwa kune yavo yakanyanya kunaka.
Iyo nyaya yebudiriro inopfuurira kupfuura misika yakabatikana sezvo varimi vakaita sa Mr Minh Tien vanombundira simba rezvose zviri zviviri zvisiri pamhepo uye online nzira dzekutengesa. Vachipa nzwisiso mumaitiro evatengi, VaTien vanosimbisa mukurumbira wemastrawberry madiki, anokosheswa nekunaka kwawo. Zvichakadaro, vatengi vane hunyanzvi vakaita saMai Nguyet Minh vanobva mudunhu reKu Gii vari kutenga zvakawanda, vachishandisa zvinovaka muviri zvemastrawberry kugadzira ndiro dzekumba dzakaita semasyrups.
Kunyura mukati memoyo wekugadzira, Hoang Tuyet, mutengesi westrawberry kubva kuMuc Chau, anovhenekera kusimba kwemitengo uye nzira dzekugovera. Nemitengo yemastrawberry kubva ku40,000 kusvika 100,000 Vietnamese dong pakirogiramu, vatengesi vezvitoro vanoita basa rakakosha mukubatanidza kuwanda kwekumaruwa nezvinodiwa zvemudhorobha. Zvakanyanya, macooperatives akadai saXuân Quế anobatsira zvakanyanya kuhupfumi hwepurovhinzi sezvo mhando dzakasiyana dzemastrawberry dzinopihwa kumisika yepamba neyekunze.
Vachitaura nezvemwaka uno, VaNguyen Van Nam, Mutungamiriri weXuân Quế Cooperative, vanoratidza tarisiro pakati pezvinetso, vachisimbisa kukosha kwekukura kwakasimba uye kuvimbiswa kwehutano. Mushure mekukohwa nekutengesa anopfuura chiuru matani emastrawberries, mushandirapamwe wacho unoramba wakazvipira kuchengetedza hunhu hwemhando uye nekuwedzera musika kusvika.
Sezvo Son La achisiyanisa zvekurima, zvirongwa zvakaita seagritourism zvakamuka, zvichipa vashanyi ruzivo rwakanyura pakati peminda yestrawberry. Mabhizinesi aya haasi kungowedzera kudzoka kwehupfumi chete, asiwo anogadzira ruzivo rwakakura rwekukosha kwezvigadzirwa zvemuno.
Nekudaro, pakati pekubudirira kunouya kunetseka nezve kutonga kwemhando uye branding. Pasina kutariswa kwakasimba uye kuvandudzwa kwemhando, indasitiri yemastrawberry yeSan La iri panjodzi yekudonha nekushanduka-shanduka kudiwa kwemusika uye zvigadzirwa zvemanyepo. Kuvaka kuvimba kwevatengi uye kugadzira yakasarudzika mhando kwakakosha kuti ive nechokwadi chekugara kwenguva refu kweindasitiri.