Nenyasha pamwe chete, muunganidzwa wemagariro enhoroondo uye kutanga, yazivisa nhasi mari inobudirira kukwidza kwemadhora mazana matatu nemakumi matatu nemashanu emadhora. Izvi zvinounza huwandu hwayo hwakazara mumwedzi yayo yekutanga gumi nemaviri kusvika kumadhora mazana mashanu nemakumi mashanu nemashanu emadhora.
Iyo Rise Fund, inzvimbo yekudyara iyo inodyara mumakambani ari kutyaira kuyerwa kuyerwa munharaunda uye nharaunda kukanganisa pamwe nekuita kwakasimba kwebhizinesi, yakatungamira kutenderera. Yakabatanidzwa neRabobank Corporate Investments, ruoko rwekudyara rweRabobank, uye S2G Ventures, iyo inoisa mari mumakambani ari kudzikisira kukanganisa kwezvakatipoteredza mukugadzirwa kwechikafu.
Kuunganidza hafu yebhiriyoni yemadhora
Nenyasha pamwe chete, iyo nguva pfupi yadarika yakapemberera gore rayo regore, yaunganidza inodarika hafu yebhiriyoni yemadhora kusvika parizvino. Iyi denderedzwa inoita kuti kambani ive imwe yepamusoro matatu ari pamusoro-anobhadharwa mari uye anokurumidza kukurumidza kudyara-based makambani ezvekudya munyika.
Izvi zvinoratidza yechipiri yekusimudza mari muhomwe-yakavakirwa nzvimbo. Yekutanga yaive Green Muvhuro weHong Kong, chikuva chekudyidzana chinogarawo chine vegan chikafu, OmniFoods. Steve Ellis, mubati-maneja wekubatana pamwe weiyo Rise Fund, akabatana neRinomutsa pamwe seboka revatungamiriri senge wemwedzi uno.
Bhodhi revatungamiriri rinosanganisira munyori uye mutungamiriri wezvakatipoteredza Suzy Amis Cameron, mubatsiri weWonke Foods Market Walter Robb, aimbova mukuru wepasi rose weUnilever CEO Paul Polman, aimbova sachigaro webhodhi kuWorld Foods Market Gaby Sulzberger, muridzi wemari kwenguva yakareba akatarisana neChina Shujun Li, uye ane ruzivo director achitarisa mukusimudzira Barbara Kux.
Chii chinonzi Livekindly pamwe chete?
Mari iyi inobatsira kusimudzira kuwedzera kweRunyararo pamwe chete mumisika yepasirese, seUS neChina. Izvo zvakare zvinobatsira mukutsvaga kwekambani kwemamwe makambani, kudyidzana kwayo kwakakosha, uye mari nyowani. Iko kubatanidzwa kune yavo yakati wandei yezvirimwa-zvakavakirwa zvekudya zvigadzirwa uye kutanga, kusanganisira Fry's Mhuri Chikafu Kambani, SengeMeat, Oumph!, Uye Iyo No Meat Kambani pamwe neRinomutsa.
“Ino inguva yakanakisa kwete chete yeLivekindly pamwe chete asi ramangwana reindasitiri yezvirimwa seyakazara. Zvakaitwa nechikwata chedu mukati menguva pfupi yakadaro hachisi chinhu chidiki uye ticharamba tichikurumidzira kukura kweLivekindly seboka, "anodaro Roger Lienhard, muvambi.
Marudzi pamwe chete marangi
Chiratidzo chega chega chine kumashure kwakasarudzika kunotungamirwa nevamabhizimusi vane chinangwa chekuita mamiriro akanaka epasirese.
South African brand Fry's Family Food Company yakatanga papurazi rembudzi muna 1991. Co-founders uye vakaroora vaviri Wally naDebbie Fry pakutanga vakatanga kugadzira maoko veggie burger sechikamu cherwendo rwavo rwezvirimwa. Timo Recker, chizvarwa chechitatu nhengo yemhuri muindastiri yenyama, yakavamba Germany-yakavakirwa seMeat mushure mekuziva nezvekurima kwemhuka zvakashata pane zvakatipoteredza.
Swedish brand Oumph!, Yakatangwa muSweden muna 2015 uye yakakurumidza kumhara muzvitoro zvikuru zvemuUK neEurope. Co-vakatanga Anna-Kajsa Lidell naAnders Wallerman vakatanga kutaura nezvenzira yekugadzira chinogadzirika chepasi rose chikafu system muna 2012.
Iyo No Meat Kambani, yakavambwa neBritish supermarketcheni Iceland mu2018, yakagadziridzwa kukwezva kuchidimbu chiri kukura chekudyara-kwakavakirwa chikafu. Nerunyararo pamwe vakawana iyo mhando pakutanga kwegore rino. Uye Livekindly, uko Livekindly pamwe chete yakawana zita rayo kubva, rakagadzirwa na CEO uye muvambi Jodi Monelle. Monelle akagadzira chikuva chaitaura nekufamba kuri kukura kwekuziva kutarisana nezviito zveumwe neumwe zvinokanganisa nyika. Asi, meseji yaifanirwa kuwanikwa kune wese munhu-vegan, vezvinomera, vanoshanduka, uye vanodya nyama zvakafanana.
“Ndinodada nechikwata ichi uye nezvatakavaka mumakore mana apfuura. Pandakatanga Livekindly chinangwa changu chikuru chaive chekuumba chinosanganisira, chisinga tsanangure chikuva chekuti vanhu vadzidze zvakawanda nezve mabhenefiti ehupenyu hwezvirimwa, ”anodaro Monelle. "Handina kumbofungidzira kuti izvi zvinokura kuva chikamu chesangano repasi rese richiuya pamwechete, richityaira basa rimwe chete. Ini pachangu nechikwata chedu, mari iyi chiyeuchidzo kwatiri tese nezvekukosha kwebasa ratinoita, izvo zvatiri kugadzira, uye neshoko ratiri kuparadzira. ”
Kuti uwane mamwe mashoko,
Nomutsa
www.live Kindly.co