Kuwedzera kupa kwayo kwezvakarimwa zvakasimudzwa, The Kroger Co. yakaparura mubatanidzwa wakawedzera wekugovera nemurimi wemukati Gotham Greens.
Zvirongwa zvinodaidzira kuti Kroger ibudise Gotham Greens kugadzira kuzvitoro zvinoda kusvika chiuru pakupera kwegore rino, kubva pazvitoro zvinopfuura mazana matatu izvozvi, hofori yeCincinnati-based supermarket yakati nezuro. Pamusoro pezvo, kuparadzirwa kwakawedzerwa kweGotham Greens plant-based dips, sosi yekubikisa uye mapfekero achaisa mhando muzvitoro zvinoda kusvika zviuru zviviri zveKroger munyika yose.
Gotham Greens inoshandisa hydroponic yekukura masisitimu mumagreenhouse ane chiedza chezuva, achibvumira mapurazi ayo kushandisa inosvika 95% pasi pemvura uye 97% pasi pevhu maringe nekurima-munda, Kroger akadaro. Aya maitiro ekurima, zvakare, anoita kuti mhando ikure, kukohwa uye kuendesa isiri-GMO, isina pesticide salad greens nemishonga mazuva 365 egore, zvichikonzera hupenyu hurefu hwesherufu uye kutsigira kuenderera mberi kwaKroger kugadzira chikafu chakasimba. system, mutengesi akadaro.
"Tinodada nekuwedzera kudyidzana kwedu neGotham Greens apo tinoshanda pamwe chete kuunza zvigadzirwa zvitsva, zvemuno, zvemhando yepamusoro uye zvinogara kwenguva refu kune vatengi vedu nenzira inochengetedza nharaunda," Dan De La Rosa, mutevedzeri wemutungamiri weboka. kutengesa kuKroger, akadaro mune chirevo. “Dzimba dzeGotham Greens dzechizvino-zvino, dzinodzorwa nemamiriro ekunze dzinoderedza huwandu hwemazuva anopedzwa nezvigadzirwa kubva pakukohwa nemasherufu ezvitoro zvedu, ukuwo zvichibvisa matambudziko emamiriro ekunze asingatarisike uye kuvandudza kunaka kwechigadzirwa nesherufu. Zvinhu izvi zvinopedzisira zvaderedza kuraswa kwechikafu, muzvitoro nemudzimba dzevatengi.”
Gotham Greens anga ari mutengesi weKroger kubvira 2020, apo mhando yakatanga kuburitsa zvigadzirwa zvayo muchikamu cheGrocer King Soopers. Zvirongwa zvinodaidzira kuti mashizha ane mashizha eGotham Greens uye mutsara wemakwenzi kuti uenderere mberi uchitenderedza King Soopers, Ralphs, Dillons, Frys, QFC, Fred Meyer uye vakasarudzwa Kroger mabhena zvitoro sezvo murimi anovhura magreenhouse matsva munyika yose, Kroger akadaro. Iyo Gotham Greens madhishi echikafu matsva ekupfeka, sosi yekubikira uye madhipisi ane chirimwa "akazara nezvirimwa," akagadzirwa zvishoma uye anoshandisa zvemhando yepamusoro, kusanganisira maruva anorimwa, akadaro makambani.
Panosvika zhizha rino, Brooklyn, New York-based Gotham Greens ichange iine uye inoshandisa 13 greenhouses, inodarika mahekita makumi mana, kana 40 miriyoni masikweya tsoka, mhiri kweCalifornia, Colorado, Illinois, Texas, Georgia, Maryland, Virginia, New York neRhode. Island.
"Kroger naGotham Greens vanogoverana chisungo chekuvaka chirongwa chekudya chakasimba uye chakaenzana, kuisa vanhu nenyika yedu pamberi pezvese zvatinoita," akadaro Viraj Puri, mubatanidzwa uye CEO weGotham Greens. “Nekuwedzera kuri kuita mamiriro ekunze uye nyaya dzine chekuita nekutengesa kwakatarisana nechikafu, zvakakosha kupfuura nakare kose kuunza zvigadziriso zvekurima zvinorima zvirimwa zvemhando yepamusoro tichishandisa zviwanikwa zvishoma. Gotham Greens iri kukura nekukurumidza, uye tinotarisira kuunza mhando yedu kumisika mitsva mumwedzi iri kuuya. "
Kroger anga achishanda munhandare yekurima yakasimudzwa, achishanda nevarimi vakadai se80 Acres Farms uye Infarm. Yakaziviswa mukupera kwa2019, kudyidzana neInfarm, iyo Berlin-yakavakirwa mudhorobha network yekurima, yakaunza modular kurarama mapurazi ezvigadzirwa kuzvitoro zveKroger's QFC mudunhu reWashington. Uye muna 2021, Kroger akatenderedza miriwo nemiriwo yakasimudzwa kubva pa80 Acres kuenda kumazana ezvitoro mushure mekunge mutyairi wezvitoro makumi matatu atanga muna Mbudzi 32.